Have you ever thought of a website menu, a photo, or a font style as content? It is! Content strategy manages everything your website displays. When all your website content works together to brand your product or service, make a sell, or lead your visitors to the right information, your website is a success.
Strategy is key. At MarketSeal, we start each project from the desired end results. With the end in mind, we create a content strategy that helps your visitors along your desired path.
A strategic website is good for both your users and your business. It all starts with a few well planned questions to help us understand your website needs and goals. Once you fill out our simple web development questionnaire, you’ll be on track to having the website you need.
Content is King
As location is to real estate, content is to browser location. In other words, if you want to be at the top of search engines results, you’ll want quality content. In terms of website development, content quality isn’t subjective. Everything needs to work as it should. The text on the page needs to be what your visitors want to find. Easy, right? It is! But, for some reason this information is rarely shared.
Here’s the secret: Good content isn’t a secret! We follow a formula. Once your website is designed and we deliver your content management system, we share our content formula with you. As part of our education package, you’ll learn to reproduce your desired results and maintain your website.
Regardless of whether you desire a full education package, all clients receive a maintenance manual. This includes easy to follow guidelines for writing quality content for a variety of end goals. All clients also receive basic instructions on how to upload new pages, photos, and other content to their site.
Why are we giving this away?
If you’ve ever had a website designer build a website for you, you know that training is unheard of. Most companies leave clients to their own devices to figure things out. Or, the client must hire the designer each time he wants to make a small modification. We simply don’t think this is a good idea. Clients who don’t receive at least some training end up frustrated when their website fails to produce results after the initial development.
We do management website content for clients should their business needs require it. However, putting control in the hands of our website owners is what set us apart from others in the industry. We have the best website training in the market. Other companies won’t share their tricks of the trade. We do.